The principal role of a logo is to identify, and simplicity is its means... Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.
Elegance is not standing out, but being remembered.
When I was a crusade director in British Columbia, all of our meetings were at 9:03. Somebody said 'That's ridiculous. Why did you do that?' It's because you remember it. You've never been to another 9:03 meeting.
Shakespeare's work is like a good song: you never really forget the main lines.
Elegance doesn’t mean being noticed, it means being remembered
The nice thing is that when people come up to me, it's the football they remember, not all the other rubbish.
Rules are what the artist breaks; the memorable never emerged from a formula.
A pamphlet is usually read but once, but a song is heard over and over again.
An apt aphorism half kills, half immortalizes.
I have a bunch of headshots that I like to throw at people - with some backups. I give them like three copies just so they don't forget me.
Monotony collapses time; novelty unfolds it. You can exercise daily and eat healthily and live a long life, while experiencing a short one. If you spend your life sitting in a cubicle and passing papers, one day is bound to blend unmemorably into the next - and disappear.
It's easy to remember. That's part of the reason why it's never surprised me or bothered me that somebody doesn't know my real name. What's easier to remember: Danielle Fishel or Topanga? Topanga sticks with you.
Being tall is an advantage, especially in business. People will always remember you. And if you're in a crowd, you'll always have some clean air to breathe.
If you want to stand out from the crowd, give people a reason not to forget you
I think people remember pictures not dialogue. That's why I like pictures.
It's important to be willing to make mistakes. The worst thing that can happen is you become memorable.
The more fluent the experience of reading a quote - or the easier it is to grasp, the smoother it sounds, the more readily it comes to mind--the less likely we are to question the actual quotation.
And the writers are good in that it's easy to memorize, and good writing has an innate rhythm to it. And I've always felt that it's easier to get in your head than writing that has very kind of mind busting moments.
My architecture is easy to understand. And enjoy. I hope it also is hard to forget.
Character, I think, is the single most important thing in fiction. You might read a book once for its interesting plot—but not twice.
It doesn't matter who they put in front of me, I just want people to remember me.
The great thing about a name like 'Cougar Town' is that you hear it once and you remember it forever. It's a very 'loud' title. But there's a connection to the word 'cougar' that means a lot of people are going to be turned off right away by the title alone without even giving the show a chance.
Whoever writes in blood and aphorisms wants not to be learned but to be learned by heart.
I do try very hard to develop themes that are easily understood and that, hopefully, will paint vivid images of the legal principles and implications of the ruling that will stick in the Justices' heads and will help influence how they think about the case.
If an idea is compelling enough it'll stick in my head until I am forced to write it. If it's forgettable, who cares?
