Media Strategies Quotes

I've got about 27 gigs right now. I've got radio, I've got television, I've got The Washington Post.

I've never, in my whole 30 years in office, run a negative ad.

Of course the Liberal Democrats are going to say things to try and get attention - but I don't think the country is paying much attention.

What I worry about the most is the competition for young eyeballs. We have so many other competing forms of media. I don't take any audience members for granted.

I think I'm more traditional in how I do media. I want my brand to be about football.

I've dealt with a lot of media and I know the New York media different, for sure.

I always thought marketing in general was an interesting kind of thing. I always liked commercials and billboards.

Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

People spend money on negative campaigning because it works.

Commercials capture your attention, that's all.

Red Interactive, the digital advertising agency, is a real, systemic kind of business, as opposed to a one-off thing. We can help advertisers frustrated by old media find clients they can work with.

I mean, all the ratings wars are silly. But, I mean, someone has to be concerned about the ratings because it means, you know, it translates into revenue.

I showed what I can do with butter, right? Eighty-five percent increase in sales. I'm very proud of them Country Life ads. They were funny and clever and classy like the Toblerone ads I grew up with.

Madison Avenue’s advertising men are going to run much of the show and ‘sell’ the candidates with the same compelling advertising techniques that they use to sell carloads of toothpaste, cigarettes and soap.

The trouble [with modern political campaigns] is that the technicians of the media and the professional campaign advisors believe that the negative commercials and the attack work better.

American politics is money and thirty second spots.

As far as getting publicity whenever he wants it, Trump is the white Al Sharpton.

Advertising creates and changes this foundation of all popular action, public sentiment, or public opinion. It is the most potent influence in adopting and changing the habits and modes of life, affecting what we eat, what we wear, and the work and play of the whole Nation. Formerly it was an axiom that competition was the life of trade. Under the methods of the present day it would seem to be more appropriate to say that advertising is the life of trade.

The marketing department is really an important part of getting an animated film to work. If the people running it are used to selling live action films and the hard rock music and the sex and all those things... Anything outside that, they just don't know what to do with it.

Surely, AP or the coaches are all aware everybody has agendas. Anybody who's on TV has one. You know, that's viewership and ratings and those kinds of things.

Advertising has always been part show biz.

Almost every media organization is doing something with live events now, and that's because they feel they can break through that way.

I think one thing Liberty finds frustrating is a lot of this business is conducted through the media. That's something they're not used to with American sport. There's that constant comparison of America sport and franchises verses Formula One - American sport works in America, it doesn't work globally.

Instead of candidates hiring people, like yours truly, to create campaign media that works on both conscious and subconscious levels to sway the voting public, what if all TV ads were, by law, only allowed to feature the candidate, with, say, the American flag as the backdrop, alone, speaking directly to the camera?

I think everybody in news understands that the audience that watches for more than an hour is not your target audience - because those people are on life support.