Media Planning Quotes

People don't understand the logistics of advertising.

As a profession advertising is young; as a force it is as old as the world.

Now it really is, believe it or not, 90% of the films are green lit, not by the studio heads, but by the marketing department.

As a child, I wanted to go into advertising. I had a love affair with the advertising industry.

What I think is that Fox has done a very smart job of carving out their place.

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

I won't say I'm not fascinated by the way advertising works. I like the sleekness. But a picture in advertising doesn't last too long. They have to work for 30 seconds. And I'd like to reach at least two minutes. This is my goal: to break that two-minute record.

In the area we're discussing, leadership begins on Madison Avenue, on the desks and in the offices of people who spend hundreds of millions of dollars buying what will get them ratings.

Every morning at seven o'clock [you] spend an hour and a half figuring out what you are going to do to get on the news that night.

I'm a marketeer, and I thought the message discipline in the Leave campaign was extraordinary.

Advertising is a wonderful lubricant for business, if it's used properly.

Advertising isn't a science. It's persuasion. And persuasion is an art.

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

Critics say Internet advertising suffers from limitless inventory, which depresses prices. These exclusive front-page sponsorships are not limitless. If HBO doesn't move quickly enough, Showtime can buy out Gawker and Jezebel for the key fall TV season. On any individual day, there isn't room for both of them; and that's healthy.

You can get on television all the time if you have the money to buy the time.

People don't understand the logistics of advertising. To have the ads purchased and run, you need to have a series of products that work together.

Ninety-nine percent of advertising doesn't sell much of anything.

My background is advertising: I moved to New York from London in 1998 to start up the U.S. office of ad agency Bartle Bogle Hegarty.

Because I'm in advertising, not electricity!

We are busy planning the launch of the channel. I am busy planning all kinds of events that go on the channel without me. I have started producing a sound for the channel.

Advertising decisions are based on what's best for MyPillow, my employees and my customers.

To understand this whole area, you have to stop thinking like a viewer and start thinking like a network programming exec.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

The advertising industry needs to keep evolving.

I once attended an advertising conference held at the Greenbrier Hotel in 1968. The dean of the original Mad Men, the great David Ogilvy, was the keynote speaker. The subject of his speech was the new creative revolution in advertising.