Marketing Campaigns Quotes

We must help parents protect their children from the gravest health threat that they face -- an epidemic of teen smoking, spread by multimillion dollar marketing campaigns. I challenge Congress -- let's pass bipartisan, comprehensive legislation that will improve public health, protect our tobacco farmers and change the way tobacco companies do business forever. Let's do what it takes to bring teen smoking down. Let's raise the price of cigarettes by up to $1.50 a pack over the next 10 years with penalties on the tobacco industry if it keeps marketing to our children.

A lot of people are like, "You're doing commercials?" And I honestly feel like those Sierra Mist commercials are better than a lot of sitcoms I get offered. It's hard work, and I'm paid a lot of money, and I do it because I love the soda.

A mind is a terrible thing to waste was the slogan, but now it's 95 and it's don't forget the Trojan.

Hi, Billy Mays here for...

I'm the master marketer.

If people don't want to come to the ballpark, how are you going to stop them?

Social media marketers have already shown unusual savvy in executing campaigns in Brazil.

The first job I did was Volkswagen, we shot it in Long Beach, and it was like they won multiple awards with it and they were super excited about it and that kind of launched me into the world of commercials. Still most of what I do is car-related stuff.

There are a lot of musicians who are still desperately trying to pretend that it's 1998 and by having a huge marketing campaign, they somehow believe that they can sell 10 million records. That's delusional. No one sells 10 million records. The days of musicians getting rich off of selling records are done.

I didn't really like doing commercials. You had to behave like you were on angel dust or something.

My first gig was a Corn Pops commercial. I did the first Vanilla Coke campaign. A Juicy Fruit commercial paid my bills for years.

College students typically receive marketing offers in the mail from upwards of a hundred companies each year.

There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?

Nowadays it seems more and more like the 'business' in 'show business' is underlined, and there are campaigns, and it's all part of getting people in to see the movies.

Yes, I direct commercials as well. I get these really weird offers and then I have to bid on them and win the job. One offer that I have now, and I've already done this last year for the same company, is for Cash Value Cheese, this cheese out in the midwest. I did two spots for them last year and I'm going to probably do three this year. I also did some for the Utah Transit Authority, which was weird and interesting and they turned out really funny - they actually won an award.

Edelman diversified into public affairs in the late '60s with important programs for the Concorde SST, gaining landing rights at JFK Airport in New York, and in the late '70s generating public approval for the building of the very stark Vietnam Veterans War Memorial in Washington, D.C., from a design by the very young architect Maya Lin.

I walked out with 14 advertising projects.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

We do everything from community management to specific marketing promotions.

I started as a short filmmaker and found that one of the toughest challenges was getting your film to be watched. I would enter it in competitions and release it online, but getting a mainstream theatre-going audience to view the film is difficult.

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.

Well, not totally because over the years I've probably done 2,700 commercials. So, I'm always ticking. And in a way that was a huge advantage because I was able to take my time choosing my film subjects because I wasn't relying on the fear of not being able to work.

Between yellow ribbon magnets, patriotic anthems at sports games and corporate marketing campaigns, the rhetoric that those in uniform are protecting freedom is hammered into the psyche of Americans at every turn.

We had a thing there where you could turn in - it was some sort of recycling program - the bottle caps of RC Cola. You'd turn in 12 of them, and you'd get a ticket to see a movie. That's how I started going to the movies. Running around the neighborhood looking for bottle caps. We were like little scavengers.

The campaigns and the models in them create the fantasy around the brand. It has always been about having strong images. Without that, we could not have gone into all the categories we did. It really has been the foundation from where the house of Guess was built.