Overnight ratings are dead. It's just not the way TV is sold any more.
Maybe it's old-fashioned, but I've always preferred to see players with my own eyes than on a video or going on somebody else's recommendation. If that means getting up early and taking a flight, then so be it. Our success at Everton came from having a great recruitment team who I made sure were out watching the players.
I'd like to see the Olympics live. I've only watched it on television.
It's so great to watch sports live. I think everyone should watch it up close once, if possible. I would like to see every sport live at least once to fully appreciate what's happening on the court or on the field or on the ice or whatever the playing surface may be.
HQ kind of hearkens back to that old method of watching live television, when you couldn't DVR it.
Sports, as a media property, is increasingly valuable because it's something you have to have live. As a result, we're a better touch point for sponsors and advertisers because our commercials typically don't get zapped out.
Advertisers like shows that viewers like to watch live.
I watch a lot of sport on television. I only watch certain sports, and I only watch them live - I don't think I've ever been able to watch a replay of a match or game of which the result was already decided. I feel bound to cheat and look up what can be looked up.
I like basketball, and I've been to three games, which is so much more fun than seeing it on TV, I think.
Sport is made to be live. You can't watch something three hours later already knowing the results; it's not the same experience.
