Free-to-Play Quotes

I don't think that free games are something new. On the PC, there have always been free games. But finding them was not always easy. With the popular products like the iPhone, now it is easier.

In the free-to-play industry, the most money-making games are often coming from making people fighting against each other and really hating each other and wanting to revenge, so they spend more money to dominate.

The overall tectonic shifts that are going on in games and more broadly in media are that everything is moving to becoming free, social, and accessible. But we're just at the beginning of that. We can get to a day where short-session play can enhance, if not replace, text messaging as a way to stay in touch with people.

To people who traditionally charge $10,000 for a 3D animating app, we say you should be free-to-play and generate a revenue stream. Think of a 3D modeling package almost like an RPG.

'Fortnite' really is just the perfect storm of a game. You have the fact that it's free to play on almost every platform, and everything about the game is enjoyable.

I do not like to use the term 'Free-to-play.' I have come to realize that there is a degree of insincerity to consumers with this terminology, since so-called 'Free-to-play' should be referred to more accurately as 'Free-to-start.'

I'm not a big fan of free to play. And this is just me, but when I buy something, I don't like the idea that I start playing for free, but each time I want to do something a little more interesting or progress, I have to pay. I'd rather pay up front.

I think free-to-play is both exciting and also really dangerous.

Roblox is not only free to play, but free to build.

When we approach games, we're always emotional-focused, so if a free-to-play business model works against the emotion, we won't use it. If it actually works well with the emotion, or if we can come up with a new way to do monetization that's different and that's unique for the game, I would go for that.

Free-to-play isn't a business model. Free-to-play is a marketing strategy. It's a way to get people over the hump of trying out your game. It gets rid of the friction that happens when you charge an upfront fee.

Asian online games are far ahead of Western games in terms of business model, but the Western games do have a real advantage in terms of production values.

We were doing mobile games before the iPhone. We were doing free-to-play with 'Quake Live.' We wanted to do massively multiplayer stuff in the early days but didn't have the resources to do it.

The only thing I think that is wrong with modern gaming now is the free-to-play stuff on mobile phones. I think it's very cynical and cold and weird.

There's a myth that free-to-play is cheaper than a $60 game. It's just elastic. For some users, it winds up being a lot more expensive. I would have paid $150 a year to get a better version of FIFA.