My first tour sold out in Glasgow, and they were one of the loudest. I couldn't hear myself.
Two weeks later, we played our first concert and had 100 people there. It was pretty cool.
We do have our finger on the pulse of the marketplace, if for no other reasons than having all these live events and listening to our audience all the time.
I always think, if I were an editor, and I was invited to a show, and I would have to wait for 45 minutes in the dark or in the cold or in the heat, maybe I would like to have a fresh drink or a piece of chocolate.
Sometimes I ask at concerts, how many of you are on Twitter, and the crowd goes crazy. Then I ask about Facebook, and the crowd goes even more crazy.
Always really good audiences in Belgium.
I've always taken any sort of audible response as a compliment, and I always understand it is our consumers' right and privilege to say whatever people want at our events. So as long as there's no silence, I'll keep being excited. But that stuff in the arenas is one thing. The comments on the internet - the obnoxious, visceral comments - are baffling to me. I just don't know why that's the way it is.
I prefer audiences away from London because they're more appreciative.
