Effective Marketing Quotes

Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.

When the product is right, you don't have to be a great marketer.

Let us prove to the world that good taste, good art, and good writing can be good selling.

If you can't sell to 1 in 1000, why market to a million?

Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That's a constant. What's always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.

Most companies, 97 percent or more, put all their focus on clever advertising and clever taglines to get people to buy average or mediocre products. You need to back off and offer a really good product or service.

The only marketers who know what the hell they're doing are those who have worked in sales

You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire.

Everyone can benefit from seeing smart marketing.

At the end of the day if you want to effectively market to a target group, you're not going to appeal to everybody. Those companies that try and cater to everybody, end up making everybody not care.

No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.

I don't think Steve Jobs nauseated people when talking about how great Apple stuff was. The reason why he didn't nauseate people is because it was true. The start of all great marketing is to have a great product.

When the product is right, you don't have to be a great marketer.

A product for everyone rarely reaches much of anyone.

Good marketing offers us a view of the world. Bad marketing offers us a product to buy.

Delivering a service that consumers feel truly connected to and providing an experience that people love and love to organically share and talk about is the most effective form of marketing I know.

According to me, a film can talk for itself. Like, Aamir Khan does not promote his films on a large scale, but his films work on the box office.

In my experience, marketing is best when it proves the product it is supporting.

Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.

Our job if I can see straight and hear clearly and understand ~ is to make advertising and run advertising that is seen and read and heard ~ and remembered ~ for its reasonable and compelling truth.

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

Well, that's the secret of commerciality, a simple style and you stick with it.

Good wine needs no bush; a jug is the thing.

The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.