The product of stickers will be around for a long time, but how it gets to the consumer will change.
A company like DreamWorks, all we do is make product. That's all we do. We don't own distribution. We are purely in the creation of content.
Do you remember the first three years of Steam? People absolutely hated that Valve forced you to launch their game through what some people called a virus at the time, which was the Steam client. But Steam led the digital distribution revolution: it was the first across all platforms.
I hope to make movies that are so small they don't need to make anything to be profitable.
The Mumbai film industry has definitely a bigger reach. But considering the rich content of work in many Bengali films, even by new directors, there has to be a better financially backed distribution model for films here.
There has been a stigma around letting movies be seen on home screens on the same day as theatrical screens. Universal said they were going to do it with 'Tower Heist,' but they backed off when challenged by the theater owners. I understand where the theater owners are coming from on big studio movies.
Every film may not be appropriate for a theatrical release, and the theatrical business is not a very good business for anybody except the distributor.
The current distribution model for movies, in the U.S. particularly, but also around the world, is pretty antiquated relative to the on-demand generation that we're trying to serve.
The world is a bell curve. Classroom test scores, employee performance in a company or how many people really, really like you. No matter the population you're studying, they always fit neatly across the standard deviations of the famous bell curve.
The studios basically, besides developing some material, their strength is distribution. Distribution in any other business is a cost that you incur. You know, in a trucking business, you eat it. In a film business, distribution is a profit center.
I think Hollywood... well, there is no Hollywood anymore so let's just call it the mainstream since the business is no longer Hollywood producing its own films and then distributing, they just distribute.
Contrastingly to the new model of distribution, we shot Hand of God using the traditional format of film. I myself use very few apps and tend not to engage in social media. I do use Instagram under my production company's name, but that's it.
There are some things that are exciting for distributors. I love Apple's AppStore and the things people can do with digital distribution.
We're actually thinking about distributing 'Moon Over Broadway' on-line. It's tempting, because when you go to a major studio, it's sort of like a farm, you know? They make all the money, since it's kind of a buyer's market.
All this terminology of rankings - forcing rankings along some distribution curve or whatever - we're done with that.
There's S-VOD, which is 3 1/2 months after the theatrical release. The windows are going to get closer and closer, and the sooner they collapse in my mind the better it'll be for everybody. It's coming, but change is hard. It will be more profitable for everybody, including exhibitors.
