Direct Marketing Quotes

An enormous amount of direct advertising from pharmaceutical companies are offering a kind of instantaneous solution to problems.

The stylish kids on the street, they're the ones that set the trends. The designers see what they're doing and go and design their line and sell it back to the same kids, and it's like, why not go directly to the source?

Over the years, I've had fairly benign record companies who gave me a lot of rope, but in spite of that, there's still restrictions and expectations. It's nice to be at the cottage-industry size, which I think is kind of the business model of the age anyway. It's the way to be. The Internet makes a lot of that possible. Having a loyal fan base is also very useful to keep me operating; people can find your website, and the venues that you're playing at, the merchandise you have for sale, all that kind of stuff. It's great to be able to reach the audience in a more direct way.

When the farmer can sell directly to the consumer, it is a more active process. There's more contact. The consumer can know, who am I buying this from? What's their name? Do they have a face? Is the food they are selling coming out of Mexico with pesticides?

Social media, especially Twitter, has completely changed the fashion and media industries - we now can go direct to consumers in a nanosecond - amazing way of distributing content - right to the point.

Mainstream media has been abandoned by many, for ideological reasons mostly, and brands need to directly engage with the end-user of information and offer opportunities for consumer- and employee-generated content.

New media is ... an amazing form of direct marketing in that you really get a sense of who your customer is, and you also get to know those people who may not be your customers yet but are aspirational and are hoping to be.

I couldn't knock on people's door; if they answered the door and said, 'I don't want to speak to you,' I'd be like, 'Oh, OK then - I wouldn't either, to be honest.'

I've never gone and spoken to an audience, you know, 'come and be my patient.' I've never taken an ad in a newspaper, 'come and be my patient.'

I did telemarketing for years, starting at the age of 16, just selling steak knives to old people. Old people go through a weird amount of steak knives. I also sold straight meat over the telephone.

Despite the volume of 'junk' mail that students receive each year, companies that have an interest in selling their product to students say direct mailing is a key to their success.

The podcasting world has changed the way I book my shows. I knew that I could announce a gig on a podcast and that people would hear it. People that like what I do would hear, 'Oh, he's in my city.' And that makes it so much easier.

We've patented the idea... of using the address book as a place to declare that you like a brand. By so doing, the brand has now got your permission to send you personal messages - it could be money off offers, coupons, promotions, just information, whatever is appropriate.

Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database marketing today.

Avon invented the concept of direct marketing and direct selling beauty. And that's still very valid to us. We'll have a firm that will be around for another 114 years as strongly as it was the first 114.

Many individual growers now are growing organic fruit, and many are taking it upon themselves to market their own products to the public, as opposed to necessarily going through big processors, although, obviously, the bulk of the fruit still is dealt with that way.

I don't need to wait for someone else to get a bright idea and say, 'I wanna work with this guy.' I can do my own thing and drop it right on the Web and bypass you and your bright idea.

The Net is not television. It is the finest direct-marketing mechanism in the history of mankind. It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you've ever been able to create before.

Many on the professional Right owe their livelihoods to a large and growing network of nonprofit donor-funded groups and for-profit consulting and direct marketing companies hired by those groups.

To be a great concert marketer, we are shifting our focus from traditional media to online and mobile as direct ways to reach consumers.

If you really want a radio station to play your song, go to that radio station every day with that song in your hand and say, 'Please play it.'

Frankly, the people probably most interested in having computer lists on disk are junk mail vendors and solicitors.

I came from years and years in the direct marketing industry where everything is layered.

Lists that segment people into clearly-defined categories are particularly valuable to direct marketers, which can tailor their sales pitch to a particular demographic and, therefore, increase the likelihood of making a sale.

Companies from which I have purchased items are more than welcome to call me with a sale or discount. If I request information on your Web site, please call me. If I don't want your wares, calling me 15 times in a week will not change that.