Direct-to-Video Quotes

The DC Universe animated made-for-videos are a great, specific opportunity to offer fans something that they might not have gotten otherwise; it's also proven to be a great business for Warner Video and Warner Premiere.

I remember when I made 'A Scanner Darkly,' going, 'I hope people see it in theater - but I think it's going to be seen in someone's room at two in the morning.' It's that kind of movie. And I would have loved if it had been available on multiple formats at the moment it opened.

When I started, every film got a full theatrical distribution. Today, almost no low budget films, maybe two or three a year, will get a full theatrical distribution. We've been frozen out of that, which means they must be aware that for a full theatrical distribution it either has to be something like Saw or some exploitation film of today or an extremely well made personal film.

When DVD disappeared but before digital distribution came on strong, there were a few years where a movie that didn't get theatrical would just be gone.

The DC Universe Animated made for videos, which we do in cooperation with Warner Animation, are very intentionally scheduled at 3-4 a year, depending on whether or not there's a theatrical tent pole release in a given year, in which case we may choose to do four of them a year.

A theatrical release is not possible for a short film.

Having come up in the era where movies are only movies if they're released in the theater... I don't know if that holds true anymore. I've been involved in some movies that have gone 'direct-to-video,' and that used to not be a good thing, but now it's different.

The stigma of the straight-to-DVD thing is over.

It's no good being great in something that goes straight to video.