Digital Reach Quotes

Founders always say, 'I'm going to 'make my thing go viral' - that doesn't mean just adding a share button.

I dislike the phrase 'social media.' 'Social media' is merely a way to describe new tools in an old and narrow paradigm where we measure success by how many people are reached.

The distance between me and my readers is the Internet. I can communicate with them and respond to every email I get or every mention on Twitter.

The number one question I'm asked as a YouTuber every day is, 'How can I get my videos out there; how can I make my videos go viral?'

When people are making the decision to put a piece of content online, they really do truly want to get it in front of the largest audience.

I probably don't have any more of a bigger following on the Internet than anybody else does - I just probably have a stranger one.

That's the wonder of the internet. It's the power of numbers: get enough people to retweet something, someone might see it.

I do think that if you've got a compelling argument to make in this country, going on television, going online, being on social media, you've got a broader ability to be effective at communicating your message if you engage a wide span of platforms rather than just standing on the House floor in the middle of the night, speaking to an empty room.

People talk about the age and positioning of a brand, but hell, it's not about that. The global language is digital, and we need to speak the language.

My presence in the social media and on the Internet is much bigger than many of the other candidates, including Mitt Romney. So, when you take the social media and you take the Tea Party citizens movement, you have a combination there that, quite frankly, 10 years ago, I wouldn't have had a chance.

We're more interested in someone writing a really great answer that's going to be read by thousands or tens of thousands of people over the next few years as it stays on Quora and as it gets distributed on the Internet.

The power of digital distribution over physical retail outlets is you have a chance to create a global audience.

Technology has been the great equalizer: you can find your audience, you can build your brand, and the people that are into you, great. They're going to follow you to whatever platform you go to.

By delivering a wide array of programming to YouTube, the NBA will be able to connect with its existing worldwide fan base and reach a vast new audience that is passionate about basketball.

You have to wait for people to program you. The only difference is the amount of people that you're going to reach but that's going to even out in the next two or three years anyway. Computers are being bought faster than televisions right now.

I think that having a platform and having a voice to be seen by people beyond the classical ballet world has really been my power, I feel.

There are some sites that pay, but access to them is quite limited. And a very small chunk of the population uses the Internet. So, a director goes on YouTube only for better reach.

I know that the internet has helped a new world audience find me.

There's an obvious marketing component to doing something digitally where you're reaching out to new readers that you can't do in the existing print marketplace, or that it's difficult to do in the existing print marketplace.

Don't underestimate the power of the Web.

One of the nice things about publishing with Amazon is that the window for marketing is much longer than with a traditional publisher because these titles are not coming off of shelves.

It used to be that we weren't even allowed on TV or pay-per-view, so we always spoke to our fans through the Internet.

I had 20,000 followers and I treasured that. People'd say, 'Oh that's nothing.' I said, 'What are you crazy? That's 20,000 people that wanna hear what I gotta say!'

The podcast was kind of an afterthought, because I was just excited about being on the radio. Then I found that the podcast listenership is some 20 times what people are listening to on the radio.

Today, you'll have a following for a film before it even hits theaters. We can reach out and touch our audience in ways that they couldn't. So it's about getting eyes, getting interest, and getting people involved.