If you're a cyber-criminal, the days of stealing data and then selling it for cash in the dark web - they're not so profitable as they used to be.
Nobody has really grasped yet the great wealth that can be made selling data over the Web. There are 100 million potential customers out there.
The nice thing about Reddit is, we don't have to sell your data or build a profile of you or do stuff that makes people feel uncomfortable.
Google, Facebook, and other consumer web companies violate our privacy. But that's only because they have an ad-based business model. They can only make money by selling your data - and degrading the product experience with ads.
For technology companies, information about what people do online is extremely valuable - it can be used to sell targeted advertising or sold to data clearinghouses.
Our data has been harvested, collected, modeled, and monetized - sometimes sold on as raw data, and sometimes licensed just for advertisers to be able to target us.
In the digital universe, our personal history and its sense of narrative is succeeded by our social networking profile - a snapshot of the current moment. The information itself - our social graph of friends and likes - is a product being sold to market researchers in order to better predict and guide our futures.
We don't sell data; we don't allow anyone to sell data.
