Data Monetization Quotes

Vivametrica isn't the only company vying for control of the fitness data space. There is considerable power in becoming the default standard-setter for health metrics. Any company that becomes the go-to data analysis group for brands like Fitbit and Jawbone stands to make a lot of money.

Corporations like Google, Facebook, Amazon, all of these large companies, are making tens or hundreds of billions of dollars off of monetising people's data.

Data are becoming the new raw material of business.

I was very taken aback and disappointed in Sheryl Sandberg's public statement that if an individual did not want to continue to share their data with FB they would have to pay. To me, that sounds like a threat. Continue to let us use your property or pay?

There's the idea that people should be able to control how the information that they're giving to websites is used and monetized in a more clear and powerful way. That's something that probably will need government action.

Personally, I'd love to see more social media firms develop business models that aren't reliant on advertising. If you're a social media firm selling ads, your goal is to get people to interrupt what they're doing all day long so they come and stare at your service as much as possible.

Nobody has really grasped yet the great wealth that can be made selling data over the Web. There are 100 million potential customers out there.

For technology companies, information about what people do online is extremely valuable - it can be used to sell targeted advertising or sold to data clearinghouses.

There is a saying that if you get something for free, you should know that you're the product. It was never more true than in the case of Facebook and Gmail and YouTube. You get free social-media services, and you get free funny cat videos. In exchange, you give up the most valuable asset you have, which is your personal data.

We think Facebook and Google know a lot about us - who knows more about us than AmEx, MasterCard and Visa? They know exactly what we spend and where we spent it... so they're looking at ways to unlock it.

The Internet is a really big tent. In theory, it can support the full range of models, one of which is, 'Here's my information and I'm happy you can use it,' and the other one is, 'Here's the information and you can't have it unless you pay me for it,' and perhaps some things in-between. There is a full spectrum of models.

Remember the early days of the Net, when everything was going to be open and free, and we were all going to share information in a techno-utopia? That was great until people realized that their user data could be turned into gold. Now there are billions at stake, and nobody is playing nice anymore.

Our data has been harvested, collected, modeled, and monetized - sometimes sold on as raw data, and sometimes licensed just for advertisers to be able to target us.

What if in a permission-based structure, you could decide if you wanted to provide value to advertisers or to political groups? Or, for instance, share your medical data for cancer research? All those options should be available for an individual to make.

The true end users of Facebook are the marketers who want to reach and influence us. They are Facebook's paying customers; we are the product. And we are its workers. The countless hours that we - and the young, particularly - spend on our profiles are the unpaid labor on which Facebook justifies its stock valuation.

The fact is that data are worth a lot of money.

If your data is out there earning money for somebody, you should have a say in it.

One of the issues of social networking silos is that they have the data and I don't.

Why can't Google, which likes to see itself as a 'Don't Be Evil' benevolent force in society, just write us a big check for using our stories, so we can keep checks and balances alive and continue to provide the search engine with our stories?