One of the key things that we did at Bank of North Dakota that I worked to try to do with our state economic development is make sure we are customer-service oriented.
Ultimately, my boss is the audience.
Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.
True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"
Hierarchy is an organization with its face toward the CEO and its ass toward the customer.
In the new workplace, with its emphasis on flexibility, teams and a strong customer orientation, this crucial set of emotional competencies is becoming increasingly essential for excellence in every job in every part of the world.
An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill
We recognized that for our future, and for the way the customer was now shopping, we had to have one point of view. All roads lead back to the customer.
