Customer Lifetime Value Quotes

Treat the customer as an appreciating asset.

Profit in business comes from repeat customers

Our assimilation efforts are based on building long-term relationships and value with our customers, and the success of these efforts is measured partly by our ability to stimulate customers to make a second purchase within 90 days.

Charging a fee for an online service is a good way to lose 90 percent of your customers.

The purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.

We lose money on signing up the customers where there's some marketing costs associated with giving them a free month. It doesn't much matter whether you make a little bit or lose a little bit.. as you well know, because you lose a ton on every copy of The Washington Post (newspaper).

You can't get into the trap of paying for customer acquisition.

The best investor is your customer.

Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.

The cost of acquiring new customers and maintaining those relationships in an online environment versus bricks and mortar is significant.

Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database marketing today.

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.

It's almost always easier to sell to an existing customer base than to find a new one.

Marketing, and the whole firm, should devote extraordinary endeavour towards delighting, keeping for ever and expanding the sales to the 20 per cent of customers who provide 80 per cent.

I think the acquisition of consumers might be on the verge of being mapped. The battlefield is going to be retention and lifetime value.

It is critical to bundle all future variable costs of supporting the customer in order to fairly estimate the future contribution.

The most important question regarding Big Data at almost any company is: How much are your customers really worth?

The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.

Crack the science of loyalty at scale for local business, and that becomes something that can add a huge amount of value to an important sector of our economy.

Your best customers are worth far more than your average customers.