When you know who your customers are, that can give you an edge on the competition.
You can create a business, choose a name, but unless people know about it you're not going to sell any products.
In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them.
Knowing your customer inside and out is mission-critical, and it takes time. It's impossible to hit on the insights that will ultimately decide your company's fate without putting them to the test - literally - even if that takes longer than you'd have liked.
I am confident that our experience, our scale, our intimate knowledge of the needs of our customers put us on the front line of economic and social progress.
Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.
I believe my customer knows her style and knows how to mix and match your style.
Founders, presuming they know their customers, assume they know all the features customers need.
In the future, the best retail sites will know you much better and show you things that are much more relevant.
We know who are the best doctors, which doctors are performing well. Why are we not giving this know-how to our customers?
I love the way that girls turn up at our boutiques knowing all the names of the dresses, and that was happening before we launched our brand Pinterest board.
The buyer, the prospect, the customer expects you to have knowledge of their stuff, not just your stuff.
