Customer Empowerment Quotes

Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.

Customers should complain more. You know, food's expensive nowadays. And these sommeliers come along with their thousand-page wine list and practically throw it in your lap. They're all businessmen and know that customers get intimidated and buy something overpriced. I say, always put them on the spot. 'You come back to me with a red wine at $30, $40. Come back to me with a choice.'

Above all else, align with customers. Win when they win. Win only when they win.

Make the customer the hero of your brand's story.

If you have a business model that relies on customers being misinformed, you better start working on changing your business model.

As we talk about devices, you should never forget that behind every one there is a person - a customer. It“s not the Internet of Things, but the Internet of People - of customers. We are moving to one-to-one relationships.

Nothing is more valuable to people than health care, and by paying, they feel less like beggars and more like 'customers' who can and should demand quality care.

What brands can do brilliantly is broker change in people's lives.

If customer ignorance is a profit centre for you, you're in trouble.

No matter what your product is, you are ultimately in the education business. Your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively, and taught how to make never-ending improvement in their lives.

Sproxil will help combat the multi-billion dollar counterfeit drug market, empower customers, and give them the resources to make informed pharmaceutical purchasing decisions.

Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.

Proper business planning demands that you focus on the self-interest of the customer at all times.

It is advertising that enthrones the customer as king. This infuriates the socialist...[it is] the crossing of the boundary between West Berlin and East Berlin. It is Checkpoint Charlie, or rather Checkpoint Douglas, the transition from the world of choice and freedom to the world of drab, standard uniformity.

Consumers are taking ownership of brands, and their referral power is priceless.

The customer is always right! John Wanamaker must be turning in his grave. If you're a customer today, you're an intruder.

The next time you go shopping, demand more change.

It's silly for me to raise expectations too much, but I think I'm right on the basic trend, which is shifting power to consumers.

Information is a business in itself. It is also something that has made control impossible ... you cannot get customers to accept prices in one place when they know there's a better deal elsewhere. It's a whole new world.

You can't drag people from understanding to action. A customer isn't actually at the last mile if you're the one dragging her to the finish line.

The best form of customer service is self service. Constantly empower customers to get their own answers themselves.

It's a world where anyone you're selling to probably has just as much information as you, has lots of choices, and all kinds of ways to talk back. And so, the low road is less and less of an option. You actually have to take the high road: Be more honest, more direct, more transparent.

The customer is the immediate jewel of our souls. Him we flatter, him we feast, compliment, vote for, and will not contradict.

One of Netscape's main attractions to customers from Day One is that we provide alternatives. And that's cherished by many customers - certainly not all.

Treat your customers like they own you. Because they do.