Crossover Appeal Quotes

Prince, Bootsy Collins, Earth Wind & Fire and Parliament all had albums that sound different. I wanted to show, as a hip-hop producer, I'm one of those that can do anything, because I was raised on so much music aside from rap and hip-hop.

When 'Raw Like Sushi' came out in the U.S., I wasn't considered to be black enough. They didn't really know where to put me. The music wasn't 'black black' sounding. It wasn't R&B; it wasn't straight up hip-hop, although obviously in that dimension and world.

I think of the Avengers as The Beatles, and the Guardians are the Rolling Stones. That is really how I feel about the groups.

We never said we were hard-core or that we didn't want our music crossing over or being popular.

Hip hop fans are obsessed, and they're geeks about hip hop. Comic book fans are also geeks, and when you can meld the two, then you open the world up to, I think, communities that will just take to each other.

When the first 'Hellboy' series came out, in the same batch of fan mail I got a letter from somebody from the Church of Satan, and I got a letter from a minister, and they both liked it. And I thought, 'What am I doing that I'm making both these guys happy?'

When I do things, like, with Josh Grobin, or he has so many fans, and I get people after my concerts, classical concerts, all the time coming back and saying, 'Never heard of you until I heard the song with Josh Grobin.' Then they're now classical music fans, which is something I think we need to reach a wider audience.

The audience loves watching masala films, and I love to make what the audience likes. I also think it is easy to make a masala film.

The distinctions of what makes a book one genre or another can sometimes be a bit muddy, but generally it's a matter of projecting who the audience will be, which is a judgment that's based on the subject matter. 'Mainstream' is the cleanest label for a book that draws readers of both sexes and from a wide age-range.

I pride myself on being the type of artist who can work half in the R&B world and half in the pop world.

I think there's a void for some authentic soul music with an edge. I think there's some people who grew up with Motown and Stevie Wonder that still can appreciate Future, Drake, and all these different things, too, but there shouldn't be a void for those people, as well.

Since 'Qismat' did well independently, it was embraced by Bollywood.

It's great to bring urban music to the commercial scene.

People who love R&B will love my music, people who love rock will love my music. It's soulful, it's pop. It's a sound that relates to everyone.

I love 50 Cent. I know it sounds weird 'cause a lot of kids might not say that right now, but I definitely want to work with 50 Cent, Jay-Z, Coldplay: I want to work with different artists that are going to push my music to a new level. Not just in urban music.

My first films were comedy, 'Murder By Death,' and 'The Cheap Detective.' But now they won't think of me as a comedian. Now, they think of me as a bad guy, and I can't do comedy.

With Australian audiences, there's a certain level of education - as far as how much access and exposure they have to music from various genres. So when you do 'Big Day Out' and there are all these different musical acts, you see the same people in your crowd that were there for a completely different artist.

I'm universal. As much as I can get out a 'Firework' with Katy, I can get a 'Lil Freak' out with Usher. Or a 'Lay It Down' with Lloyd. I can get Caribbean as I did on 'Rio,' then go from there to working with No Doubt.

I think Prince should open up a little more to other artists. Just because we love Prince. Especially the old stuff - we love him to death. But if he opened up he would be something to deal with. Imagine Kanye West producing a Prince track? It would be banoodles!

I really hope that with my album, because I have a bit more of a mainstream crossover following, I really hope that I can introduce some new listeners to this world of instrumental music.

A lot of people have read the Mira Grant books who are not urban fantasy readers, and they would never have picked up a book with an urban fantasist's name on the cover, but then they go on to read my urban fantasy and like it.

I want to work with Danny Brown but also Cannibal Corpse and Maroon 5.

I've got a superstar like Usher singing bachata, a tune featuring Lil Wayne. I'm offering people more than just bachata. That captures a new audience that would listen to bachata because Usher is singing.

It's not like I'm the first man ever to do this, y'know? You gotta go back to Nat King Cole, Bing Crosby and Sammy Davis Jr. Those are people who've done music well and movies well, and y'know, Frank Sinatra and Elvis and all these dudes have made the transition. I don't know about Elvis, 'bout doin' 'em good, y'know? It's nothin' new.

I don't attribute any 'luck' to 'Bol Bachchan''s success. It was an entertaining commercial film which was bound to do well, and I guess I have the knack of picking up such universally appealing, fun masala movies which turn to be successful.