Cost Leadership Quotes

If you don't have a competitive advantage, don't compete.

There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.

We are market based and have to differentiate our product in many ways; pricing isn't the only one.

That doesn't mean you have to have the lowest costs in the industry to succeed. But you need to make sure the activities and product attributes that increase your costs above the other guy bring in at least that much more in revenue, and hopefully more.

I think in just about any business the low cost competitor is always going to have an advantage.

In business we often find that the winning system goes almost ridiculously far in maximizing and or minimizing one or a few variables - like the discount warehouses of Costco.

The key to competing and surviving against Wal-Mart is to focus your business into a niche or pocket where you can leverage your strengths in the local marketplace.

Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.

I never wanted to compete on price in my history because on price, you don't always win.

Wal-Mart's success strategies and tactics are easy to understand yet hard to duplicate.