Content Visibility Quotes

For many people, when they come to Twitter, the language is opaque. We need to push the scaffolding to the background and bring the content forward. The media, the photos, the videos.

We're trying to evolve a lot away from YouTube because YouTube is awesome - they have a huge audience, and we started there - but then you're at the mercy of their algorithms a lot, too. They can change anything, and it's really up to them, and you can't say anything about it.

I was surprised to know I had so many hits on YouTube.

As a creator, I want my content to be where people can watch it.

Your worst enemy as a writer - especially one working online a lot of the time - is obscurity.

You don't want everyone to see a piece of content. You want the people who are really excited about the content to see it.

Make sure you like, comment and share other people's items. That teaches Facebook what kinds of things you like to see in your feed.

Unfriend people who do not post to Facebook or engage with anyone else. You'll find your posts start getting reach they never did before. Why? Facebook only releases your posts to a few people at first and watches what they do with it.

I'm perfectly happy for my videos to be on YouTube, whether I'm getting paid for them or not. If they're on YouTube, people will see them. If for some reason my videos get taken down from YouTube, well, I apologize. If it was up to me they'd all be up there and they'd all be free.

I think every content can reach its potential audience if placed rightfully.

Reddit is a network where someone with a million karma points has an equal shot as someone with 10 karma points to hit the #1 post or comment.

You get more out of doing a web series than a pilot, in some ways, especially when we were interviewing for writers. They had already seen what our show looked like, rather than something that we wrote that doesn't get picked up and they never see it.

Everyone talks about discovery, but I really believe that great content finds its audience.

I have noticed that videos in general are receiving less reach than usual. It's concerning because a lot of people depend on social media to showcase their work and reach new audiences.

If you're a publisher and you forbid deep linking into your site, or have a paid wall or registration requirement, then you're making it hard to 'point to' your content. When no one points to your content, your content is harder to find because search uses links as a proxy for popularity.

On the Internet, there are an unlimited number of competitors. Anybody with a Flip camera is your competition. What makes it even worse is that YouTube is willing to subsidize the cost of your bandwidth. So anybody can create and distribute for free basically, but the real cost is marketing. And that's always the big cost - how do you stand out and what's the cost of standing out? And there's no limit to that cost.

It's unfortunate when I see brands spending a lot of time and money on creating online content that hardly anyone watches.

If you really care about Facebook likes, don't just post your stuff to Twitter and then rely on it being republished automatically to Facebook. In my sample size of one, Facebook penalizes you significantly for that and shows that content to far fewer people.

One of the great joys of launching your idea on the web is that it's a meritocracy. The good stuff will rise to the top and find an audience, and you don't have to impress one idiosyncratic commissioning editor.

It's an exciting time, when you can make your movie on a cellphone. If it's good, it WILL get noticed.

Doing this web show - people underestimate what it takes to do a web show successfully. They underestimate the amount of work that you have to do to get it to your audience after it's made. I think you have to work so much harder, especially if you don't have a huge budget. You have to know how to get your audience engaged, because the Internet is so distracting, and there are so many choices. People, even if they love your show, will forget to go back for episode four, because you know, people are busy.