Design cannot rescue failed content.
What you do after you create your content is what truly counts.
I am really happy with the appreciation 'Baahubali' is receiving. Its success proves that if you back the right content, it can travel across the country and the globe.
I think people take for granted the success of the original content at A&E Networks and in building brands. People have selective memory on how long that takes.
Good content, in any form, works, and what is not good, won't work. It's simple.
Everyone talks about discovery, but I really believe that great content finds its audience.
My goal with every show we put on Geek & Sundry is to make it that big of a success, not just within the video but within fandom itself.
You can't throw money at the Internet to make it work - it really is all about the quality of the content.
Independent content these days can be more successful than previously because of the power of social media. However, there are still systems in place to make sure independent artists don't get as far as signed ones.
