Content Longevity Quotes

Most of TV works this way: You try to get something up and running, and once you do, you just try to keep it going, because there's a lot of money involved.

We're more interested in someone writing a really great answer that's going to be read by thousands or tens of thousands of people over the next few years as it stays on Quora and as it gets distributed on the Internet.

Well, it is curious what lasts and what doesn't. Publishing empires and whatnot would pay anything to figure it out. But they can't figure it out.

It's very easy to make a viral video, but longevity and consistency, that's hard.

I think what you have to do in print is to create even more memorable images and more memorable pieces because what one consumes online or in social has a much shorter shelf life, so to speak, so what print has to have is no more weight, but it has to be something that you can't find so easily online. It has to really stand for print.

There's just no escaping it: The half-life of media on the Internet is super short. Tweets flow and fade; pages that look great today will be gone or, at best, riddled with broken links and outmoded code in five years, tops.

There's something to be said about content living on a channel forever.

I go through my tweets while writing and be like, 'Oh, this has staying power and is still relevant.'

The British model, which I've always thought was great, is that you do a TV show and then they sell it. Then you can buy it at the video stores forever, so it never went away. But American TV used to be if you had a show and it got cancelled, then it never existed. It was just this thing you heard about and you couldn't see it again. There is something so great about shows getting released and people getting to watch them over and over again. It definitely takes the sting out of it.

To be honest, making films is so expensive and their shelf life is limited. On the web, content remains... you can watch it after five, eight, 10 years... There's a huge audience and content on the web is accessible at the click of a phone.

I didn't worry if a bit got no response, as long as I believed it had enough response to linger.