To me, the print business model is so simple, where readers pay a dollar for all the content within, and that supports the enterprise.
Somebody has to pay our editors, writers, journalists, designers, developers, and all the other specialists whose passion and tears go into every chunk of worthwhile web content.
On my YouTube channel, I put up 3-4 videos a week, and I spend a lot of money to maintain that content. When I travel, I travel with a videographer and a photographer no matter what.
Everything has gotten less expensive. Digitization has made content, whether it's print or music, less costly. Today, anyone can read the news for free online.
We've drifted into this presentation mode without realizing the cost to the content and the audience in the process.
What I've come to learn with self-publishing is that if you want to provide readers with something of equal quality, it requires the same amount of time and expense.
Hulu understood how much content costs. By remaining defensive, YouTube is losing various aspects of video - long-form, for example - to other companies.
If you think about it, for any kind of content on the web, the natural price per unit of these things should be under a dollar.
