Consumer Willingness Quotes

I do think there is a lot of potential if you have a compelling product and people are willing to pay a premium for that. I think that is what Apple has shown. You can buy a much cheaper cell phone or laptop, but Apple's product is so much better than the alternative, and people are willing to pay that premium.

The value of money comes from the private sector in the form of price for product, services rendered, what people are willing to pay for something they want or need. That's where value happens. Government has nothing to do with that.

Innovative companies have started to realize there are not enough 'green consumers' willing to pay more for something just because it's green.

People have paid for content. They always have.

When people see what real 3D looks like, they'll go, "Oh, that's why I spend an extra $5 a cinema ticket. That's worth it!"

If Nintendo asks consumers to pay more money than the other platforms, then it's Nintendo's mission to provide the added value for which the people are willing to pay. In order to do that, we must remain unique and cannot be reproduced somewhere else.

That iPad you just bought. Do you care that it cost a few pence to manufacture? No. It's cost you several hundred pounds because somebody else was willing to pay that much for it. If they weren't... it wouldn't.