It's in our best interest to put some of the old rules aside and create new ones and follow the consumer - what the consumer wants and where the consumer wants to go.
Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.
The paradox of Steve Jobs's career is that he had no interest in listening to consumers - he was famously dismissive of market research - yet nonetheless had an amazing sense of what consumers actually wanted.
Certainly, the human race can be fickle, and times do change, but overall, the barriers to bringing a product to market - and understanding what 'the market' wants - have remained unchanged.
Any time that you can give the consumer more of what they want, it's a good thing. I said from Day 1 that the unbundling of the album is a good thing.
We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.
We know what the customer wants, and so we're buying in a totally different way.
I think we have a great track record on being relevant, on identifying consumer trends, needs and wants.
I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want.
Well I think any designer that can understand what people need to be wearing right now is the biggest and best step that you can take. Instead of putting your ego first, you put the buyer first. And I think that that's a really important thing just to know what the consumer is wanting to wear.
