Consumer Identity Quotes

I do realize the impulse to classify people by the food and art they consume is strong - sometimes I have to remind myself not to do that.

When I think of the Blanc & Eclare girl, I think of me.

The television commercial is not at all about the character of products to be consumed. It is about the character of the consumers of products. (128)

What were we told to do? Get back on those airplanes. Shop in the malls. The trouble was that the only role they had for us was as consumers—not as citizens.

I am still a consumer; the consumer world was the world I emerged into, whose air I breathed for a very long time, and its assumptions still dominate my psyche—but maybe a little less each year....There are times when I can feel the spell breaking in my mind….There are times when I can almost feel myself simply being.

What we buy, and pay for, is part of ourselves.

People don't get a chance to think, "Why am I a consumer?" Because the decisions come at them so fast and furiously, they're not [even] given time to think, I am a consumer.

I think of myself as just another consumer.

The industry has always had a problem with the 18-to-25 market, but EDM is perfect - a unique identifier for a group in that mental and fiscal state; in their youth, but free to do whatever they want. We filled that void.

This medal (the National Book Award) together with my American Express card, will identify me worldwide ... except at Bloomingdale's.

I mistrust anyone... if they're saying, 'Well, that market wants this,' and you're not part of that market.

Amateur production, the result of all this new capability, means that the category of ‘consumer’ is now a temporary behavior rather than a permanent identity

Many billboards and magazine ads have resorted to showing isolated body parts rather than full-body portraits of models using or wearing products. This style of photography, known in the industry as abstract representation, allows the viewer to see himself in the advertisement, rather than the model.

In twenty-first-century America, our stories have become one and the same: we work to consume, we live to consume, we are what we consume.

In this country there is a universal third person, the man we all want to be. Advertising has discovered this man. It uses him to express the possibilities open to the consumer. To consume in America is not to buy; it is to dream. Advertising is the suggestion that the dream of entering the third person singular might possibly be fulfilled.

I mean we might even go to war as to whether we love Coke or Pepsi and our whole identity is wrapped up in that choice. You know, for the Russians they felt that these minor differences between these various sodas was just hyped up and irrelevant.