... corporate power ... is not only economic—the ability to set prices without regard to market pressures or to manipulate consumer demand. It is also political—the ability to use the public government to obtain private economic goals. Corporate power means the ability of big corporations to have more than their fair share of influence over the decisions of government.
Imagine you're watching '30 Rock' and an ad comes on, but you don't like it. With Hulu Ad Swap, you can actually click the button and trade out the ad. So for the first time ever, a consumer is in control of their ad experience. For us, it's a big win because users are able to take control of what they see.
As a viewer of television if there's something I don't like or find offensive, I just don't watch it.
Under the Enrichment Laws, consumers have to spend a fixed quota of dollars each month, depending on their strata. Hoarding is an anti-corpocratic crime.
Advertising is tax deductible, so we all pay for the privilege of being manipulated and controlled.
The culture industry not so much adapts to the reactions of its customers as it counterfeits them.
The Internet's a driving force in the change from mass media to 'my media,' in which consumers will be their own programmers.
When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly.
The [liberals] consider profits as objectionable. The very existence of profits is in their eyes a proof that wage rates could be raised without harm to anybody. They speak of profit without dealing with loss. Profit and loss are the instruments by means of which the consumers keep a tight rein on all business activities. A profitable enterprise tends to expand; an unprofitable one tends to shrink. The elimination of profit renders production rigid and abolishes the consumer's control.
Don't accept what a grocery store has for you. Tell the store to get you want you want. If you want honey from a local farmer, organic honey, you tell them. We are in control. It's up to us as the consumer to get what we want.
I eventually think its going to be the consumer who controls his own data.
Advertisers rip out one another's conscience to control the spending impulses of males ages 18 to 34, who now have the cyber world at their fingertips. They want more.
Either we have the government forcing us and telling us what we have to do, where we have to do it and how much we have to pay for it or we put ourselves in charge - we as consumers, as patients.
It's silly for me to raise expectations too much, but I think I'm right on the basic trend, which is shifting power to consumers.
Health care should be the choice of the consumer, not the choice of the employer.
You have to follow the consumer, and the consumer will be in control.
I like to know exactly what's being put into my food.
The consumer is deciding what they want to see and when and how, and filmmakers are more aware and accepting of the fact that success is not predicated on your movie showing in a traditional theater for a certain amount of time.
Ever since Apple Music, Spotify, and all of those things came around, we can choose whatever we want to listen to. Before then, it was all controlled, but now, everybody listens to everything.
People who get to express their voice are paid by the people who make profit from it. So they're going to make you believe you have to spend your money buying these products otherwise you won't be happy. This is really wrong. Especially the implication it carries.
I think we all realize the consumer has taken control, and they're not giving it back. So as every new technology comes forward, we have to figure out how to integrate it.
Because Microsoft seems to sometimes not trust customer choice, they salt XP with all these little gizmos and trap doors to get people to try Microsoft stuff. But the reality is that we're downloading more players than we ever have on a worldwide basis.
At Revolution Health Group we will put consumers back at the center of the system by giving them more choice, control and convenience.. while building the first comprehensive, consumer-driven health care company.
People would have a health care insurance policy they can call their own. They could choose one that exactly fits their families' needs and their budgets, be able to take that coverage with them from job to job and be able to fire their insurance company if it doesn't treat them well.
We should assume that the end product can be switched off by any consumer who is offended or frightened by it.
