Business has only two basic functions - marketing and innovation.
Business has only two functions - marketing and innovation.
Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.
Maybe 10 times a year I'll do a corporate date, but no casinos or no nightclubs or no comedy clubs.
It is time to recognize conventional MBA programs for what they are - or else to close them down. They are specialized training in the functions of business, not general educating in the practice of management.
My laptop helps me carry on my business functions and stay in touch with my executives when I'm abroad.
