Brand Symbolism Quotes

Logos are a graphic extension of the internal realities of a company.

Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh.

When I was a kid, my mother used to drive my father to work in Indianapolis, and I would see, practically every day of my young life, a huge Phillips 66 sign. So it is the red and green of that sign against the blue Hoosier sky. The blue in the 'Love' is cerulean. Therefore, my 'Love' is an homage to my father.

Anywhere in New York, anywhere in the country, somewhere there's going to be a Coke sign. People identify with Coke. You can write a novel about New York and people from the country will read it if they feel that you've made them familiar with New York.

Starbucks represents something beyond a cup of coffee.

By the way, if you get mad at your Mac laptop and wonder who designed this demonic device, notice the manufacturer's icon on top: an apple with a bite out of it.

I'm as American as Chevrolet.

Trademarks are usually metaphors of one kind or another. And are, in a certain sense, thinking made visible.