Brand Story Quotes

Millennials want brands with a story, something they can relate to. They want a personal brand they can put a face to.

Make the customer the hero of your brand's story.

We don't market products narrowly. We market big stories about the industry, things that matter to a lot of people.

Use every customer point of contact to weave stories about who you are and what your brand stands for.

Authenticy in marketing is telling a story people want to hear.

In designing a lifestyle brand, you have to know more than just designing clothes.

I'm not sure a lot of companies know their story, or can explain why they exist and who they are, without just spewing just corporate speech.

For me, Lancome was more than just a brand. There was something very nostalgic about the name, about the whole story.

The key in telling stories that people relate to is, not surprisingly, vulnerability and authenticity. That means that letting people know the struggle behind your brand - the failures and mistakes - and how you got through them is really important.

Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise your company's narrative.

If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.

I am big on not pushing anything that I wouldn't do or use. I understand my brand, vision, and the story I want to tell. I am not into taking short-cuts like tummy teas or waist trainers. I want my brand to be a lifestyle and very premium but, at the same time, relatable.

I want to be the Tory Burch of India - never once moving from my aesthetic, but offering a story and putting a print on whatever I can.

You have to stay true to your heritage; that's what your brand is about.