Brand Interaction Quotes

I've probably spent more time than any other brand reading every last comment. To listen to people the way you're able to online is very powerful.

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time.

People are fans of Dunkin' Donuts. They have a relationship with the company, they go there every day. Dunkin' Donuts is using Twitter to communicate with those people. There are people who are finding value in that. There's thousands of people, I don't know how many thousands now, following Dunkin' Donuts.

The luxury customer is increasingly global and increasingly mobile. Their brand journey is not linear. They might browse online and purchase in store, or vice versa.

Mainstream media has been abandoned by many, for ideological reasons mostly, and brands need to directly engage with the end-user of information and offer opportunities for consumer- and employee-generated content.

Obviously, as a marketer, I love to work with brands that aren't static, that have life and personality.

Consumers online expect dialogue, so pairing your brand with relevant and passion-driven topics is one of the best ways to ensure that you are engaged with key audiences.

The model of getting the consumer to come to you is old, and the new model is how can you get to the consumer on their terms, in ways they want to engage in. How people are choosing to interface with content is very different. You've got to marry different platforms.

I'm a Fritos Burrito guy. Me and Taco Bell have a love relationship on Twitter; they follow me. Out of 16 people they follow me, so I'm very loyal to my girlfriend, Taco Bell.

So much of what we decide to carry in our stores is based on what we hear through the Dylan's Candy Bar Facebook Page and Twitter feeds.

The public wants a great product, but they also want more layers of value. So it's lifestyle, it's takeaway, it's entertainment. It's all of those things and social media facilitates a big chunk of that, because they want to touch and feel you, they want to talk to someone about it, they want to join a community of other people who dance to the beat of a different drummer.

Advertising becomes a dialogue that becomes an invitation to a relationship.

For those of us who are on the Raw brand, to hook up with the guys from the Smackdown brand is our chance to go in there and get a hold of guys that you normally don't get a chance to work with.

I wouldn't say that we're proactively out there hunting down brands to try to fulfill some piece of a larger battle plan or something. If they have things they want to get to us, we're somewhat easily accessible through our managers and record companies.

Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit.

A lot of brands just push messages out on social media, but that's not what social is about. Social is about engaging. It's about a conversation. It's about listening and then responding. It's an ongoing conversation with our fan base.

There are several key pieces to keeping audiences engaged, and the evolution of that. One of them is a content ecosystem, which is leveraging and utilizing as many different platforms as you possibly can to continue to drive the conversation so people have the opportunity to enter your brand from different ways.