Brand Activation Quotes

If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.

Cross platform, we have opportunity across all our businesses to not only take the most well-known and high-profile brands and bring them to life with the guidance of people who know them well, but to incubate new ones.

I travel around the world constantly promoting my projects and endorsing products. Yes, I do get paid to go to parties; in fact, I'm the person who started the whole trend of paid appearances. But when you see me at a party, I'm always working or promoting something.

Katalyst is a merger of three industries. A piece of us is connected to ad agencies. Because we get the complex overlay of the social Web, we know how to engage an audience and how to make entertainment for the social Web. And we know how to gain and activate and retain an audience. So we create social networks for brands.

Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

Most of my money is more brand association deals. I own my publishing so that's allowed me to leverage my brand in ways that most people cannot or will not because they won't make any money doing it.

I find working on brands some of the most interesting work you can do.

I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at the end of the day if the artist doesn't support the brand or it doesn't make sense for the song, then it will never work. What we do is try to pair them up so that both sides are happy.

When we were at MGM, we never did much about merchandise tie-ups There were too many executives and lawyers to go through.

I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission.

We must be able to appeal to the CCO and CMO with programs that have purpose at the core, that start movements and solicit views of the core community of brand supporters.

I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product.

Beautycon has done an incredible job growing and evolving their business into a major player not only in the experiential marketplace, but also the digital content and ecommerce businesses.

Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.

Brands must become architects of community.