Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?
The eye solicited alone makes the ear impatient, the ear solicited alone makes the eye impatient. Use these impatiences. Power of the cinematographer who appeals to the two senses in a governable way. Against the tactics of speed, of noise, set tactics of slowness, of silence.
Not many sounds in life, and I include all urban and all rural sounds, exceed in interest a knock at the door.
Magic's about understanding - and then manipulating - how viewers digest the sensory information.
Everyone makes sexy sounds; relatively few, sexy sights.
We think that the world is a solid, vivid place, full of shape and colour and solid objects like this table and this microphone and so on, but we actually create that in our heads out of the bits of information that hit the back of our eyeballs or hit our eardrums or hit our tongues or whatever.
We are visual creatures. Visual things stay put, whereas sounds fade.
Studies have shown that children are less likely to wake up to a horn than the sound of a mother's voice.
Which is more musical: a truck passing by a factory or a truck passing by a music school?
Sound is a huge influence on peoples' attention.
If you play an audiotape of a yawn to blind people, they'll yawn too.
A lot of inspiration comes from the sounds that we are attracted to when we come across them in our experiments and may lead us into a certain direction because of inherent possibilities we hear in them.
His eyes made a slow scan of my closet doors, which were cracked. “I thought I heard something.” “Yeah, well, guess what? I’m a living, breathing person, and every now and then I make noise!
