I don't sell anything. So, I have a personal image, but I think that's because I'm from an art background, and I'm an artist, and I think most artists do have personal images. I consider myself more in that category of the way an artist had a look.
Like adverts, today's works of art aim to create a brand, even if they have no product to sell except themselves.
The decision to use only the name Christo was made deliberately when we were young because it is difficult for one artist to get established and we wanted to put all the chances on our side.
My goal the whole time has been for people to see me as a stand-alone artist. I came out with Young Money, the biggest hip-hop label in the world at the time. And then it was, 'How do I branch away from Lil Wayne?'
I really am in love with the idea of an artistic signature.
I see no reason why the artistic world can't absolutely merge with Madison Avenue. Pop art is a move in that direction. Why can't we have advertisements with beautiful words and beautiful images?
Like for me, it's funny that I have ended up in so many side projects because I have always looked at any song that I write as a Dawes song.
Promotion and perception are synonymous twins of art marketing.
If you were a painter and a rock and roll musician and weren't established in either - to be an artist today you have to be as much a businessman to succeed, you have to spend an equal amount of time doing business as you spend doing your craft.
I just don't want to be known as the actress who can sing. I want to be known as the singer who can act, too. It's great cross-promotion.
I liked the name Saadiq and didn't want to be known as an artist as Raphael Wiggins.
The artists are now big brands.
I try to make my clothing line an entry point for discovering the substance of the rest of my work.
Graham was my father's second name, so I took Graham because Lukas Graham sounded cool.
