Advertising Power Quotes

During the last quarter of a century all the authority associated with the function of spiritual guidance ... has seeped down into the lowest publications. ... Between a poem by Valéry and an advertisement for a beauty cream promising a rich marriage to anyone who used it there was at no point a breach of continuity. So as a result of literature's spiritual usurpation a beauty cream advertisement possessed, in the eyes of little village girls, the authority that was formerly attached to the words of priests.

My being bought as a politically outspoken artist is a more potent advertising tool for Apple than a 100 more explicit ads.

I view advertising as being this romanticizing element that helps us appreciate, understand and enjoy how remarkable it is that we've been able to do so much, and learn so much. I view it as really vital, even though sometimes it can be really annoying.

The force of the advertising word and image dwarfs the power of other literature in the 20th century.

I went through six years of battles on health care because I didn't have $100 million worth of advertising saying how it would never work.

Anything seen on TV is, in a subtle and sinister sense, thereby endorsed.

I get people today who say, 'I first heard about you through the Stevie Wonder commercial.' The power of advertising in that way is incredible.

The current moguls understand that true media power lies not in firing up our outrage, as Hearst did, but in befuddling it or tranquilizing it with new toys. The idea is to render us passive so that they can exercise their power to sell us a bunch of stuff we mostly don't need and mostly don't want.

Advertising creates and changes this foundation of all popular action, public sentiment, or public opinion. It is the most potent influence in adopting and changing the habits and modes of life, affecting what we eat, what we wear, and the work and play of the whole Nation. Formerly it was an axiom that competition was the life of trade. Under the methods of the present day it would seem to be more appropriate to say that advertising is the life of trade.

Advertising is the principal reason why the business man has come to inherit the earth.

A laudation in Greek is of marvellous efficacy on the title-page of a book.

We are attacked by radio and television and visual communication at such speed and with such force that painting seems very old fashioned ...why shouldn't it be done with that power and gusto [of advertising], with that impact.

The children were singing beer commercials. If they could learn from beer commercials why can't they learn 1,2, 3 and more.

The Chanel woman? I don't even need to see; I smell her from round the corner.

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

Advertising ministers to the spiritual side of trade. It is great power that has been entrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of the regeneration and redemption of mankind.

As a profession advertising is young; as a force it is as old as the world. The first four words ever uttered, Let there be light, constitute its charter. All nature is vibrant with its impulse.

Give me the writing of a nation's advertising and propaganda, and I care not who governs its politics.

We are disturbed about the effect of the Jewish influence on our press, radio, and motion pictures. It may become very serious. (Fulton) Lewis told us of one instance where the Jewish advertising firms threatened to remove all their advertising from the Mutual System if a certain feature was permitted to go on the air. The threat was powerful enough to have the feature removed.

I don't think the advertisers have any real idea of their power not only to reflect but to mold society.

Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for.

The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.

Though some still see the Internet, for example, as a democratic structure for international individual expression, it is more realistic to recognize it as only the latest technological vehicle to be turned, sooner or later, to corporate advantage - for advertising, marketing and general corporate aggrandizement.

The triumph of advertising in the culture industry is that consumers feel compelled to buy and use its products even though they see through them.

It's really difficult for mainstream - let's say, cable outlets - to talk about things like income inequality, wealth inequality when the advertisers that are funding their shows are the same corporations that want to ensure that the same system continues.