Advertising Market Quotes

The advertising market in China is big and is still growing at a considerable pace. While online video is emerging as a mainstream advertising solution, it still represents a relatively small portion of advertising budget in China.

MTV refers to its audience as 'the demo.' Being 'in the demo' means being in the demographic sweet spot that advertisers want their programming to hit, which is ideally between 18 and 24.

There are plenty of people who are willing to pay $2.6 million for 30 seconds on the Super Bowl and hundreds of thousands of dollars for 'American Idol.' There will be advertising dollars on the Internet. We're there as well. We win either way.

The market for local advertising is in the billions.

Advertising revenue available for all programmers, all broadcasters is not enough to create quality programming, and subscription revenues are very, very minimal which come to all programmers.

The ad business has some of the great artists, but because there are so many, its hard to determine the true gems.

Very specifically, Nickelodeon is aimed at eight- and nine-year-olds.

The history of media is the market share of advertising dollars has followed.. albeit with a lag.

As you know, in the past several years, month after month, radio has increased its revenues - some of it even coming from Dot-Com advertisers. So, radio is a survivor.

The funny thing about advertising is that it's not a zero-sum game... Historically, in the digital ad world, pie has gotten larger and it's possible for everyone to win, and it's perfectly possible that will continue to be true for quite some time.

New York is really the cheapest ad market. When I go on TV, I'm hitting a country. The market is as big as some countries, you know.

I've got a lot of wonderfully talented, creative directors I've worked with in Texas, but the market we're in, they kind of have to write to that. I think we've done some cool, simple spots. I was very comfortable in Texas, and getting ready to push out into national stuff, try to get to that national-type creative, and then I got sidetracked with this stuff.