Advertising Innovation Quotes

The advertising world had space men in it before spacemen existed.

As far as commercials were concerned, I did very few, and I did them only when they gave me carte blanche to them the way that I wanted to. And I did them as an exercise, because I, who do very long films, never thought I would be able to tell a story in 30 or 40 seconds - you come across a whole new system and manner of approaching a subject.

We were the first people to do advertising on the Web. I actually saw in 1993 that the ad could be the content, the destination.

You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.

Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.

A lot of advertising has gotten worse. I think it's kind of lost its nerve, to be honest with you. I feel like the advertising of the '60s, they were nervier. You know why? Because there was less at stake.

Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly

We're very much an advertising agency, but it's not about creating ads as we know it.

Like the skyscraper, the automobile, and the motion-picture palace, neon signs once symbolized popular hopes for a new era of technological achievement and commercial abundance. From the 1920s to the 1950s, neon-lit streets pulsed with visual excitement from Vancouver to Miami.

The cave art of Madison Avenue has been by far the most innovative and educative art form of the twentieth century.

With any video you see online, like with YouTube, you gotta watch an ad, and that's gotta stop. And I think it'll stop by...the shitty network shows they put out will just have the ads in the shows. The characters will be eating Cheetos or whatever.

I did some great work with my Calvin Klein ads on the motorcycle. It was really groundbreaking because people hadn't seen a woman actually riding a motorcycle before.