Advertising Art Quotes

Advertising isn't a science. It's persuasion. And persuasion is an art.

Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.

One night in the early sixties I passed something on the Long Island Expressway just before the Queens tunnel that I must have seen for years. The billboard advertising cigars, Dutch Masters. I realized it was sort of perfect. It's weird isn't it? You're looking at Rembrandt - in neon! It was too much, it was irresistible.

There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do.

I was a very sickly kid. While I was in the hospital at age seven, my Dad brought me a stack of comic books to keep me occupied. And I was hooked. When my eighth grade art teacher, Mr. Smedley, told me he thought I had actual art talent, I decided to devote all my efforts in that direction in the hope that I might someday get into the comics biz. I became an art major, took every art class my school had to offer. In college, I majored in Advertising Art and Design.

Advertising and art are getting all mixed up. I think some of the most exciting pieces of TV are the commercials.

I usually turn over when ads appear on television. But - very rarely - I am gripped by a particularly beautiful one, and wonder if art historians of the future will point to these televisual delights as our best art.

I love being able to tell a story visually. It's something I love about making commercials, where you put a magnifying glass over the mundane and make it feel extraordinary.

Any expensive ad represents the toil, attention, testing, wit, art, and skill of many people. Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.

I became an art major, took every art class my school had to offer. In college, I majored in Advertising Art and Design.

I really love advertising art of the '50s and the way mid-century design was often represented in jazzy, fast art.

There is no question that advertising is an art, and manipulation is the art of advertising through the medium of the tape.

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

The cave art of Madison Avenue has been by far the most innovative and educative art form of the twentieth century.