Ad Writing Quotes

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

I liked writing the negative ads more than - because it's more minor chords.

Somebody realized, hey, students are printing dummy ads and dummy news stories, why don't they really print something. So there was the Shortridge Daily Echo, and a hell of a lot of writers have come out of Shortridge on that account. The head writer of the I Love Lucy show, Madelyn Pugh, was a schoolmate of mine. Dan Wakefield. Writing was a perfectly reasonable thing to do.

I never write fewer than sixteen headlines for a single advertisement.

I got so I simply gagged everytime I sat before my desk to write an ad.

If you have a good selling idea, your secretary can write your ad for you.

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.