Actionable Insights Quotes

Data not only measures progress—it inspires it. Once you start measuring problems, people are more inclined to take action to fix them, because nobody wants to end up at the bottom of a list of rankings.

We all have so much access to the information on the Internet and in books, but we don't necessarily get that information in a usable way so that we can turn information into action.

If something doesn't turn out as planned, you will ask yourself, 'How did I create that? What was I thinking? What were my beliefs? What did I say or not say? What did I do or not do to create that result? How did I get the other person to act that way? What do I need to do differently next time to get the result I want?'

The ultimate purpose of collecting the data is to provide a basis for action or a recommendation.

Scientific data are not taken for museum purposes; they are taken as a basis for doing something. If nothing is to be done with the data, then there is no use in collecting any. The ultimate purpose of taking data is to provide a basis for action or a recommendation for action. The step intermediate between the collection of data and the action is prediction.

Only if the third necessary thing could be given us. Number one, as I said: quality of information. Number two: leisure to digest it. And number three: the right to carry out actions based on what we learn from the interaction of the first two.

'How' is a great thing to know. 'Why' is the ultimate. I'm the 'why' coach. Why are we doing this? Why are we not doing that? Why is this not working? Those are the things I want to know.

Our kind of research might be one of the first projects to go. Our work is not urgent; it's not the cure for cancer or Alzheimer's. But we have a way of understanding human life that you can't get anywhere else, and it lays the foundation for important, actionable things.

The magic happens when you take facts and figures, features and benefits, decks and PowerPoints - relatively soulless information - and embed them in the telling of a purposeful story. Your 'tell' renders an experience to your audience, making the information inside the story memorable, resonant and actionable.

If you need help identifying actionable analytics check out this post.

When I give talks like the one I'm going to give at the Changing Advertising Summit, one of the points I often make to the audience is that I'm not one of those speakers who stands in front of the audience and pontificates - everything I talk about I'm actually doing myself. I'm living it.