Paul Rand Quotes
You will learn most things by looking, but reading gives understanding. Reading will make you free.
Citations
Kroeger, Michael. Paul Rand: Conversations with Students. Princeton Architectural Press, 2001, p. 28.
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Paul Rand was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design.