Helena Bonham Carter Quotes

Think of a pitch in terms of advertising: You're trying to hook a reader the way a commercial tries to hook a detergent user.

That's a comic cover's job: Attract someone's attention and persuade them to try the issue out.

When you create advertising, always start with the words.

Now is the time to get out there and give people a taste of 'Mondo Cozmo.'

I know how to sell a brand and create excitement around something, and so when you combine those two together -entertaining and marketing - it's like things start to go crazy.

Fun without sell gets nowhere but sell without fun tends to become obnoxious.

I'm a pitchman, my business comes from the pitch, nothing else.

When you think about advertisements, it makes sense that they want to hold and retain our attention.

Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

It's a visual world and people respond to visuals.

The more informative your advertising, the more persuasive it will be.

In my opinion, fun is what makes advertising successful.

Marketing is designed to bring people into something.

Ads need to be little pieces of entertainment.

Marketing is a contest for people's attention.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

Once you give a politician five minutes of free airtime, he’s going to go somewhere else and spend the money he saved at your station.

Yahoo!, over the years, had been the king of the banner ad.

Humor works, and it's the best way to get attention without spending a lot of money.

Evolve is an amazing promotion.

Without the nontraditional methods we used to promote 'Jericho'... we wouldn't have been able to get the traction we did.

While a traditional TV advert might last for 30 seconds, a child can play an advergame for hours on end.

The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it.