Steve Jobs Quotes

The problem is that we attempt to solve the simplest questions cleverly, thereby rendering them unusually complex. One should seekthe simple solution.

It is a mistake to think you can solve any major problems just with potatoes.

No matter how complicated a problem is, it usually can be reduced to a simple, comprehensible form which is often the best solution.

No solution can be more elegant than the problem at which it is aimed allows.

When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions.

Often, problems are knots with many strands, and looking at those strands can make a problem seem different.

Intelligence is: (a) the most complex phenomenon in the Universe; or (b) a profoundly simple process. The answer, of course, is (c) both of the above. It's another one of those great dualities that make life interesting.

To every problem, there is a most simple solution.

I think being a producer makes you a problem solver, so you kind of go, "Well there's a problem. What do we do? How do we solve it?"

Our agenda, by necessity, is as complex and encompassing as the problems we face: beware of politicians promising simple solutions.

We try to solve very complicated problems without letting people know how complicated the problem was.

Some people are aware of another sort of thinking which... leads to those simple ideas that are obvious only after they have been thought of... the term 'lateral thinking' has been coined to describe this orther sort of thinking; 'vertical thinking' is used to denote the conventional logical process.

You have to use your judgment. In cases like that, we say, 'let's be simple minded. We know this is a feature that's good for customers. Let's do it.

We need a childlike trust that God is good... ultimately we are OK. That is a simple, beautiful pure thing that can be complicated ferociously by all sorts of intellectual categories.

To complicate things in new ways, that is really very easy; but to see things in new ways, that is difficult and that is why genius is so rare.

The sudden hunch, the creative leap of mind that "sees" in a flash how to solve a problem in a simple way, is something quite different from general intelligence.

I was raised in Catholic school where we were given a lot of heavy literature and a dense, weighty lyric wasn't strange to me. I didn't need everything to be light and simple for me to see the beauty in it.

Problems, however, are rarely solved on the spur of the moment. They must be organized and dissected, then key issues isolated and defined. A period of gestation then sets in, during which these issues are mulled over. You put them in your mind and consciously or unconsciously work at them at odd hours of the day or night - even at work. It is somewhat analogous to trying to place a name on the face of someone you've met before. Often the solution to a problem comes to you in much the same way you eventually recall the name.

When asked, -How is that you pick better moves than your opponents?, I responded: I'm very glad you asked me that, because, as it happens, there is a very simple answer. I think up my own moves, and I make my opponent think up his

When you're first thinking through an idea, it's important not to get bogged down in complexity. Thinking simply and clearly is hard to do.

If you have a problem you can solve by throwing money at it, you don't have a very interesting problem.

Keeping a slow hunch alive poses challenges on multiple scales. For starters, you have to preserve the hunch in your own memory, in the dense network of your neurons. Most slow hunches pass in and out of our memory too quickly, precisely because they possess a certain murkiness. You get a feeling that there's an interesting avenue to explore, a problem that might lead you to a solution, but then you get distracted by more pressing matters and the hunch disappears. So part of the secret of hunch cultivation is simple: write everything down.

There are simple answers to the nation's problems, but not easy ones.

Find the heart of it. Make the complex simple, and you can achieve mastery.