Steve Ells Quotes
When I started Chipotle, I didn't know the fast-food rules. People told us the food was too expensive and the menu was too limited. Neither turned out to be true.
Topics
Success
Innovation, Innovations
Disruption
Disruptive Technology
Fast Food
Nonconformity
Be True
Fresh Ingredients
Unconventional
Entrepreneurship
Breaking the Mold
Business Rules
Challenging Conventional Wisdom
Chipotle
Fast Casual Dining
Innovative Business Model
Quality Over Quantity
Sustainable Practices
Citations
Ells, Steve. Chipotle Mexican Grill Cup Packaging. Chipotle Mexican Grill, 2005.
Related Quotes
Steve Ells is an American businessman. He is the founder, former CEO, and Executive Chairman of Chipotle Mexican Grill. Ells founded Chipotle in 1993, and under his direction, the chain serves what it describes as "naturally raised meat" and promotes sustainable agriculture.