Ted Sarandos Quotes

Why fight technology at all? The audience is always going to tell you what they like best. And you, as a storyteller, as a communicator, are going to be required to adjust to that.

The way that we're consuming what we watch. Netflix, binge-watching, destination agnostic were not terms. It was about networks, times, dates. Even with feature films, you had to see it this way, in this capacity, at this time. All that has changed. Now it's really about the story. It's a gift that I became a storyteller at this time.

The audience in the country has evolved, and for them, it is about real characters.

I think the way I sort of approach it is, you just sort of keep your head down and focus on what you are doing and making shows that people will want to see on Thursday night.

In this fragmented world, with such short attention spans, you've got a couple of episodes to make an impression. And if you don't, you start to lose your audience in a big way.

Ratings have changed, viewer habits have changed and the options for the audience have grown enormously, but I don't think how you tell a story is fundamentally different.

One of the things about being on Twitter, for me, is mostly about just being on the pulse of what people are interested in, what people are doing and what people are looking for. I look at entertainment projects and storytelling, and I really try to think about what people want.

In some ways, you could argue, television is doing far more interesting work than the movies. It's more fulfilling.

If there was a blog with five listeners or viewers, I had to be on it. Now I have to be on fewer media, but more substantive media.

As long as we are engaged in storytelling that moves the culture forward, it doesn't matter what format it is.

Games are advancing in terms of storytelling and trying to create a character, and it's a brand new audience for me.

Audiences have become so much more sophisticated, and they're looking for different eyes and different ways to tell a story. And 'Scandal' certainly gives us the freedom to take those chances.

The video game market is huge, and the ability to tell stories, and tell different kinds of stories in the gaming space is quickly evolving and changing for the better.

We are increasingly offered a diet in which sensation, not story, is king.

I don't know how to do the other, so I won't even consider television until the audience's taste changes.

People get used to more complex forms of entertainment, and they become bored by simpler forms. Television has become more complex in order to feed our demand.

I think USA has a great handle on programming and content. They know their viewers and they know what works... Character driven programming!

Platforms - they come and go, but storytelling is forever.

It's amazing what social media has done for entertainment.

There will always be storytelling, whether it's on the big silver screen, or it's your television or your iPhone or whatever, people will keep on telling stories.

All I care about is the story and telling the story. I don't care how people ingest it.

Storytelling has changed. Shows like 'Adventure Time' have taken storytelling in a different direction.

I want to figure out what comes after cinema as the gold standard for storytelling.

Each generation wants their own form of entertainment and their own form of storytelling.

I will do stories which most of the audiences like.