Bre Pettis Quotes

Innovation is applied creativity. By definition, innovation is always about introducing something new, or improved, or both and it is usually assumed to be a positive thing.

What makes our world so fascinating is that continuously there are novel and creative ideas spurring people to leave old ways and try something new.

Coming up with something new and original is so exciting.

We do worry that we might be making something we've made before. It's important that we make something we've never made before.

Creating something new is the difficult part. To make it and build it and get everyone to follow? Amazing.

What's so exciting is to be able to just take something and polish it so much that hopefully in the future people will start borrowing things from it.

We should all seek to innovate, or be curious about innovation. Innovation truly is one of our greatest gifts.

I think there's always room for more innovation and new things.

I watch people who are not driven by creativity any more, and I think how dull it must be to produce the same kind of thing. If you don't feel you're reaching something new, then don't do it.

I think we're giving people something new that people didn't know was out there before.

Never forget that what becomes timeless was once truly new.

It's easy to say, 'I'm going to build something that already exists,' but it's difficult to clearly and succinctly describe something new.

Generally what I produce is new. Of course, they are often variations on the same subject.

An absolutely new idea is one of the rarest things known to man.

In the creative industries, there are few things more exciting than a zinger - a thought, idea, line, plot device - anything really, that just totally works in a fundamentally new and fresh way. It's like a uniquely lovely melody or a new taste idea in cooking. Something special, something new, something wonderful. They're also very rare.

I don't live in the past or focus on making new songs sound like my old stuff; it would be stupid, and I don't think anyone would like it.

I really strive to bring something new to each book. I don't want to write the same book over and over again.

I feel the way I always do about sequels. If there's an idea that excites me enough, and it feels like a way to do something new and fresh, then great. But I don't ever want to do a sequel just for the sake of doing a sequel.

I'm always interested in what you can do with technology that people haven't thought of doing yet. I think that's sort of a characteristic of the way I've worked ever since I started.

The element of truth in the concept of genius is to be sought in the object, in what is open, not confined by repetition.

You don't want to try to recreate something you've already done.

I'm a fan of originals and classics, but I'm also a fan of new ideas.

Imagine something new, or you will only go where you have been.

I fear becoming formulaic. Some of my books are.

There is always an underlying spirit of invention at Nike - we love to create something that has never before existed. And not just new for the sake of new - it has to be better.