Jeffrey Bewkes Quotes

Do we need to have 280 brands of breakfast cereal? No, probably not. But we have them for a reason - because some people like them. It's the same with baseball statistics.

The consumers are merciless. They never buy in order to benefit a less efficient producer and to protect him against the consequences of his failure to manage better. They want to be served as well as possible. And the working of the capitalist system forces the entrepreneur to obey the orders issued by the consumers.

It is not the fault of the entrepreneurs that the consumers,the people, the common man,prefer liquor to Bibles and detective stories to serious books, and that governments prefer guns to butter. The entrepreneur does not make greater profits in selling bad things than in selling good things. His profits are the greater the better he succeeds in providing the consumers with those things they ask for most intensely.

Perhaps more than any other, the food industry is very sensitive to consumer demand.

When companies try to guess what consumers want, they essentially make the choice for consumers.

But if people are buying the products, naturally they're gonna use them.

Yes, I sell people things they don't need. I can't, however, sell them something they don't want. Even with advertising. Even if I were of a mind to.

It's not the consumers' job to figure out what they want

The industry cannot long offer unneeded or overpriced insurance if people will not buy it.

Even the most careful and expensive marketing plans cannot sell people a book they don't want to read.

It isn't the consumers' job to know what they want.

Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy.

A car for every purse and purpose.

Companies are very, very good - better than consumers themselves - at knowing what consumers are actually craving.

Media companies' hit-focused marketing did not emerge in a vacuum. It reflects how consumers make choices. The truth is that consumers prefer blockbusters.

The expansion of choice has become an explosion of choice.

One way to express choice is through the market. Well-functioning markets provide choices and, ultimately, the ability to express one's pursuit for happiness.

There just doesn't seem to be a market for something with aspiration anymore.

People want what they want, for as long as they want it, then tastes change and something else works.

I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it.

People want variety and something that is affordable.

Critics of consumer capitalism like to think that consumers are manipulated and controlled by those who seek to sell them things, but for the most part it's the other way around: companies must make what consumers want and deliver it at the lowest possible price.

When you buy a ticket, you're basically voting for whatever you see.

If people don't want it, they won't have it.

We consumers have to send a message every day of what we want and what we don't.