Fred DeLuca Quotes

Perhaps more than any other, the food industry is very sensitive to consumer demand.

Doing this movie [Fast Food Nation] made me realize that our bodies are digesting things that it's not meant to digest. It's pretty bad for you. The cast is [now] very, very aware of where we get our food and what we put in our bodies.

It's not a question of McDonald's vanishing from the face of the earth. It's a question of these companies assuming some more responsibility for what they're selling.

There's no reason we shouldn't have 15 or 20 Johnny Rockets in Dubai.

My very first job was a cashier at Burger King in Tucson, Arizona. And I occasionally worked the drive-thru. I'd go wherever I was needed! My second job was at Dairy Queen. I stayed in the fast food royalty.

You do need some dispensation for local farmers, because the fast food industry will promote the unsanitary conditions of farming. With vegetables, you have to be careful where they come from; you have to know the farmers and trust them. If you buy from the farmers' market, it's already been investigated.

If I ever own a restaurant, I will never allow the waiters to ask if the diners like their dishes. Particularly when they're talking.

Poll after poll shows that consumers want the right to know what's in their food and how it's produced. Because our food choices have such a significant impact on our lives, this is a trend that should be welcomed, not frustrated.

The bottom line - customers want delicious food served quickly in an interactive format, and they are increasingly unwilling to compromise.

Remember, restaurateurs are only shopkeepers; that's all we are. It's no different from the supermarket down the road.

In the world where people with money overlap with restaurants and try to work out how to make more money, one of the things they talk about is the desire to find 'the new pizza.' This means a new mass-market product that can be made quickly and eaten both on the premises and as a takeaway.

McDonald's released a new video showing how it makes their Chicken McNuggets. Apparently it turns out that McNuggets aren't made out of chicken. They're made out of people who ask too many questions.

Trust the young people; trust this generation's innovation. They're making things, changing innovation every day. And all the consumers are the same: they want new things, they want cheap things, they want good things, they want unique things. If we can create these kind of things for consumers, they will come.

If we're eating industrially, if we're letting large corporations, fast food chains, cook our food, we're going to have a huge, industrialized, monoculture agriculture because big likes to buy from big. So I realized, wow, how we cook or whether we cook has a huge bearing on what kind of agriculture we're going to have.

Many people have strong views on McDonald's.

Food tech has been kind of an area that we have been making a number of investments in. Kind of a big boring industry, but a lot of people eat.

With the Industrial Revolution, the production of food was delegated to big companies in order for women and men to be in the labour force, to come home, stick something in the oven, and eat. It became a big industry that does not have a love affair with food nor is really concerned about nurturing you or giving you the right nutrition.

I did retail. I worked at TJ Maxx before. I did fast food at Shake Shack.

Too many Americans are getting sick on our over-commercialized food system.

People think it's so easy to make hamburgers. That consistent quality in so many restaurants, in that many parts of the world, is not an easy thing to do.

I look back and nearly all of my early jobs were in food.

We have a more intimate relationship with food than with almost anything else we buy, so people are with very good reason concerned about the real story behind what they eat.

Consumers in both emerging and developed markets want it all - high-performing products, the right price, and a purpose that they can connect with.

Like many other chef-entrepreneurs, I am convinced that fast food does not mean bad food.

I've seen how they make the Chicken McNuggets and exactly what goes into them.