Nick Harkaway Quotes
There is a sense that everything should be easy, but easy decisions are the ones we should be scared of because if they're easy then we're probably being sold something. This is why I'm worried about "nudge" - it's pushing people in the direction of what you think they should be doing. Easy decisions are dangerous ones.
Topics
Consumer Behavior, Consumerism, Anti-Consumerism
Influence
Persuasion
Thinking
Free Will
Manipulation
Autonomy
Critical Thinking
People
Decision
Cognitive Biases
Manipulative Marketing
Manipulative Tactics
Nudge Theory
Persuasive Techniques
Psychological Influence
Subconscious Manipulation
subtle persuasion
Decision-Making
Easy Decisions
Citations
Harkaway, Nick. The Blind Giant: Being Human in a Digital World. John Murray, 2012.
Related Quotes
Nicholas Cornwell (born 1972), better known by his pen name Nick Harkaway, is a British novelist and commentator. He is the author of the novels The Gone-Away World, Angelmaker, Tigerman, and Gnomon; and a non-fiction study of the digital world, The Blind Giant: Being Human in a Digital World.